Well put. Onboarding gets framed as setup, when it’s really the first trust test.
Most teams assume users will “figure it out” because the value is there—but time-to-relief matters more than total value. If the first real win comes too late, people leave before belief forms.
That early relief → repetition loop is the habit engine. Miss it, and churn looks mysterious when it’s actually very rational.
Well put. Onboarding gets framed as setup, when it’s really the first trust test.
Most teams assume users will “figure it out” because the value is there—but time-to-relief matters more than total value. If the first real win comes too late, people leave before belief forms.
That early relief → repetition loop is the habit engine. Miss it, and churn looks mysterious when it’s actually very rational.