The Strategy Stack - Tech Breakdown (With Guest: Carly Monzo)

👥 Featuring:
Guest: Carly – Writer of The Average User: Supply Chain Edition, Former Freight Forwarder, Consultant, and Digital Twin Advocate
Host: Alex (The Strategy Stack)

Key Topics Covered

• Carly discussed her journey from freight forwarding to AI-powered consulting, emphasizing her use of digital twins as a personal empowerment tool for supply chain professionals. The conversation explored how her Substack became a testbed for book content, leveraging real-time reader feedback to refine ideas. Both Alex and Carly emphasized the importance of humanizing and personalizing supply chain tools—shifting from cold enterprise solutions to individualized, operator-centric applications.

• They examined the ongoing friction between legacy mindsets and emerging AI workflows, with Carly’s approach empowering individual operators to preserve and apply their knowledge beyond their employment tenure. They also debated the overuse of buzzwords like “democratization,” reflecting on how language can dilute or obscure a tool’s meaning. The role of digital twins as personal knowledge vaults was framed as a way to future-proof one's value in a rapidly changing workforce.

• Further, they discussed regional cultural frictions in AI adoption, especially the contrast between U.S. optimism and European risk-averse implementation styles. Carly introduced her vision of an “owner-operator” future, where individuals own their operational processes and license them to businesses. The conversation also delved into AI’s impact on education, with professors now creating AI twins to support more dynamic, student-directed learning.

💡 Takeaways

From Alex:

• The shift from tool thinking to intelligence infrastructure is foundational to modern strategy.

• Future digital environments may evolve into ambient ecosystems with intelligent agents, not just browser tabs.

• True digital transformation is defined by overcoming—not merely solving—challenges.

From Carly:

• Personal AI twins empower operators to scale and preserve their unique operational knowledge.

• AI isn’t just for enterprise—it's a tool of personal leverage and autonomy.

• Despite automation, relationships remain the currency of value in conservative industries like supply chain; technology must align with that reality.