From automating workflows to running entire departments, ChatGPT Agent is not just a tool—they’re becoming AI teammates. Here’s what their arrival means for businesses of every size.
I do wonder about brand value here. And this is a subtle thing we will only find out when we try. So an example might be crime reporting. Currently most police forces attempt to triage, some might say badly. In the UK citizens are expected to call a number for life threatening emergencies and a different number if not or report online. Then someone, normally a civilian, will triage the crime and someone else will look at putting it into a pattern recognition system and someone else will see if there are officers to investigate. In all that instance there is zero humanity from the victim’s perspective and those background processes are invisible unaccountable and delivered with, zero empathy so this seems a hugely appropriate agentic case because the ai will do it better.
You're right to highlight the subtlety of brand value in contexts like crime reporting—it’s not just about logos or public messaging, but about trust, experience, and emotional resonance. In many public services, especially policing, the "brand" is what citizens feel when they interact with the system. And today, that brand often communicates coldness, bureaucracy, and detachment. As you note, this comes not just from what is done but how it is experienced—long waits, faceless triage, and a lack of visible accountability.
Where AI could add tremendous value is in re-humanizing that experience, paradoxically, by providing a more consistently empathetic and responsive interface than what current systems offer. An AI agent trained on trauma-informed principles, for example, could offer victims of crime an always-available, non-judgmental, and responsive presence. That alone would be a brand shift—one toward care and competence.
But there's a tension worth probing here too: how do we ensure that AI systems don’t replicate or obscure the same bureaucratic coldness behind a smoother interface? The real opportunity lies not just in automation, but in transparency, consistency, and emotional intelligence—qualities often lacking in today’s human-administered triage systems.
You're also correct that we’ll only know the brand impact when we try. But if designed well, AI could make visible what’s currently invisible—for example, by showing victims where their report goes, what decisions are being made, and when they can expect updates. That would not only be more empathetic; it would be more just.
Exactly and again AI challenges us to consider value. In the case of policing AI will likely to triage more efficiently, more responsively, less cynically, less manipulatively and with speed of response consumers may well find more reassuring. Then resource can be spent solving crimes instead of just recording them. Somehow though I feel institutions like policing will be late to the party.
I do wonder about brand value here. And this is a subtle thing we will only find out when we try. So an example might be crime reporting. Currently most police forces attempt to triage, some might say badly. In the UK citizens are expected to call a number for life threatening emergencies and a different number if not or report online. Then someone, normally a civilian, will triage the crime and someone else will look at putting it into a pattern recognition system and someone else will see if there are officers to investigate. In all that instance there is zero humanity from the victim’s perspective and those background processes are invisible unaccountable and delivered with, zero empathy so this seems a hugely appropriate agentic case because the ai will do it better.
You're right to highlight the subtlety of brand value in contexts like crime reporting—it’s not just about logos or public messaging, but about trust, experience, and emotional resonance. In many public services, especially policing, the "brand" is what citizens feel when they interact with the system. And today, that brand often communicates coldness, bureaucracy, and detachment. As you note, this comes not just from what is done but how it is experienced—long waits, faceless triage, and a lack of visible accountability.
Where AI could add tremendous value is in re-humanizing that experience, paradoxically, by providing a more consistently empathetic and responsive interface than what current systems offer. An AI agent trained on trauma-informed principles, for example, could offer victims of crime an always-available, non-judgmental, and responsive presence. That alone would be a brand shift—one toward care and competence.
But there's a tension worth probing here too: how do we ensure that AI systems don’t replicate or obscure the same bureaucratic coldness behind a smoother interface? The real opportunity lies not just in automation, but in transparency, consistency, and emotional intelligence—qualities often lacking in today’s human-administered triage systems.
You're also correct that we’ll only know the brand impact when we try. But if designed well, AI could make visible what’s currently invisible—for example, by showing victims where their report goes, what decisions are being made, and when they can expect updates. That would not only be more empathetic; it would be more just.
Exactly and again AI challenges us to consider value. In the case of policing AI will likely to triage more efficiently, more responsively, less cynically, less manipulatively and with speed of response consumers may well find more reassuring. Then resource can be spent solving crimes instead of just recording them. Somehow though I feel institutions like policing will be late to the party.
Great points, we'll see how it pans out...